Making Your Money Maker Turn Into a Profit Empire

By Stu McLaren

In this article I want to talk to you about is the difference between a money maker and a profit empire. The best way for me to do this is to give you real life examples both from myself as well as others.

Armand Morin is a great person to start with. Not only is he a brilliant information marketer, but what he is famous for is his company Generator Software. There are a wide range of useful products that are included under his one company.

A money maker for Armand Morin would have been E-book Generator. If he'd just stopped after E-book Generator and didn't create any more Generator products, that would have been his money maker.

Every single day people jump online and they purchase E-book Generator. He has sales coming in all the time. That is a money maker.

Instead of sticking with his money maker, Armand took it to the next level. He starting spinning off ideas from the Generator idea and starting to create multiple products to being his profit empire.

He has now built up the Generator empire with tons of different products. There is E-book Generator, E-cover Generator, Sales Letter Generator, Opt-In Generator, Audio Generator, Instant Video Generator, Directory Generator.

The key to Armand's business is that he did not stop when he had a money maker. In fact, he ignited his imagination and created all kinds of products that all intertwine with each other.

In fact, I had a great conversation with him awhile ago, and we were talking about this. He said when he comes up with a new product idea, he does not launch it until he has developed three or four complimentary products that go along with the initial idea.

Instead of using that one initial idea, by combing it with similar products they can get a higher price point. This is building a profit empire, rather than a money maker.

They look for three or four ideas that they can put altogether, instead of just launching one.

Most information marketers just stop at their one great idea. For you to turn your money maker into a profit empire I recommend you do as Armand does when you are generating new ideas, products or services.

Another good example of that is my time that I've had working with John Childers. He teaches speakers how to sell from the front of the room. In that, they need a product to sell. So he also covers how to create all kinds of products.

High-level marketers will take one product and examine it and every effort they have to put forth and think about how they could turn it into another product. Average marketers will only focus on selling that one product.

Recently when I was a best man in a wedding I put this principle, that John Childers taught me, into practice.

I'm at the age where all my friends are starting to get married. I've never been a best man, I knew nothing about being a best man, this was something brand spanking new to me.

I didn't know a thing about what it meant to be a best man - so I looked it up online!

I had to piece together information from all kinds of various websites. It took me forever. I probably spent - I'm not kidding - five to six hours researching how to be a best man. I didn't want to fail my good friend. I wanted to be the best, best man that I could be.

So I was online researching and trying to find out all the tips and strategies of being a good best man.

Instead of just reading all the information, do you know what I did along the way? I wrote down every single piece of information and compiled enough information to make a new product. "Ideas for the Best Man" will be launched soon - all stemming from me thinking "How could I turn this into another product?" while doing something that took a bit of effort.

If you think and ask yourself what else are you doing for your costumers? How could you turn that into another product? Your profit empire will inevitably begin being built, instead of sticking to just a money maker.

If you don't have a money maker yet, that's OK, you will know a concept that will put you ahead of 95% of your competition. If you have a money maker, get out there and start figuring out how to turn it into a profit empire!

About the Author:

Check out what Stu McLaren has Discovered! 227 Unusual, Different and Just Plain Crazy Unusual Business Ideas... That Could Make You Rich This Year... Starting From Zero! Just One Great Idea Could Change Your Life! Choose Any Idea From 277 Unusual Business Ideas